Market
National Consumption Chain of Alcohol
1. Imported absolute alcohol
2. Domestic producers
3. medical alcohol (bottle)
4. Distributing pharmaceutical companies
5. Pharmacies
6. Laboratories
7. Health centers
8. Other consumers
9. medical alcohol (stock)
10. Inversion of industrial alcohol
11. Factories using alcohol as raw material (non-food industries)
12. Producing various products
13. Offering the products to the market
14. Factories using alcohol as raw material (food industries)
15. Producing food products
16. Offering the products to the market
Classifying consumers of ethylic alcohol within the country
According to the studies conducted by the Research and Statistics Bureau of the Ministry of Commerce, authorities of the Food, Drinks and Drugs Supervision Bureau of the Ministry of Health, Treatment and Medical Education as well as some experts of the alcohol industry, alcohol consumption within the country can be categorized as the following:
1. 40% as the raw material for manufacturing vinegar
2. 15% as the raw material for manufacturing window washers and domestic cleansers
3. 12% as the raw material for producing drugs
4. 12% as the raw material for manufacturing flavors, perfumes and cologne
5. 10% for medical uses including injections
6. 7% as the raw material for manufacturing colors
7. 4% as the raw materials for other uses
Ethanol supplied by the Iran Ethanol group
The ethanol offered by the Iran Ethanol group is classified as below:
1. Ethanol produced by Agro-industry Complex
Is offered to the market in mass and the specifications are presented in the table below.
Properties of medical alcohol produced according to the European standard (EEC)using anaerobic fermentation method of sugarcane molasses.
2. Ethanol from other sources (produced by other producers)
In this part, the Commercial Company is ready to market and sell the ethanol produced by other producers according to the content of mutual agreements.
The products are:
- Medical +96 and +7-degree ethanol
- Absolute ethanol (+98)
- Industrial ethanol
Services of the Iran Ethanol on ethanol
- Marketing and selling ethanol to various parts of the market such as:
- Medicine manufacturing units and other drug uses
- Cosmetics and pharmaceutical products
- Medical uses (in mass)
- Producing vinegar
- Other industrial uses
- Offering ethanol to other producers in order to complete the products basket
- Offering ethanol to distributing companies for providing alcohol in bottles and distributing it to consumers like pharmacies
- Exporting ethanol according to the specifications requested by the customer
- Offering technical consultation on national and international marketing and sales (export)
Strategies of attending the market
- Conducting market research with export as well as local and environmental studies approach for a mindful presence in global markets
- Offering commercial services according to international trade contracts as well as needs and necessities of exporters for establishing public trust and faithfulness among international customers
- Establishing a flexible pricing system including cash, quantity and operational discounts in compliance with the considerations of establishing relations with customers in export markets
- Setting up joint ventures for creating bi- or multinational companies for maintaining and supplying ethanol in global markets in addition to other export target countries
- Information services on sales performance in global scales
- Offering financial support to permanent customers of ethanol in consumption markets
- Developing business cooperation with low-level, ethanol-consuming industries
- Establishing a pricing system for supplying ethanol competitively
- Credit selling of ethanol and undertaking warrantee making costs at the cost of signing long-term contracts
- Establishing business cooperation with distributing companies as well as reputable ethanol transportation companies
- Gaining competitive advantages of the market in order to reach a greater share of the market in the area of consumption like creating variety in sales and on-time delivery methods
Strategies of domestic supply of ethanol
- Offering financial support to permanent customers of ethanol in consumption markets
- Developing business cooperation with low-level, ethanol-consuming industries
- Establishing a pricing system for supplying ethanol competitively
- Credit selling of ethanol and undertaking warrantee making costs at the cost of signing long-term contracts
- Establishing business cooperation with distributing companies as well as reputable ethanol transportation companies
- Gaining competitive advantages of the market in order to reach a greater share of the market in the area of consumption like creating variety in sales and on-time delivery methods